News At 10

DIESEL: AUTUMN / WINTER CAMPAIGN

The latest Diesel campaign features characters that embody the Diesel DNA of 'freedom, originality and bravery'. It's about celebrating a new generation of creatives - some street cast, some famous, all models wear self styled Diesel trademark denim and leather customised by the brands Artistic Director Nicola Formichetti. The campaign features 18 people including Graffiti artist Michelle Calderon, Japanese actress Kiko Mizuhara and DJ Bob Rifo. Rather than shouting about the clothes, the images give an insight into the people wearing them. Each one shows a link to their instagram accounts for further stalking.

Photographers: Inez and Vinoodh

Fashion Editor / Art Director: Nicola Formichetti

Producer: Nick Ponton

www.diesel.co.uk

www.dieselreboot.tumblr.com

by Will Johns