Kaia Gerber Stars In New Marc Jacobs Daisy Love Campaign
Continuing her Marc Jacobs Beauty reign, Kaia Gerber is bare faced and beautiful, as usual, for the new campaign of the rejuvenated classic Daisy fragrance, Daisy Love. Shot by Alasdair McLellan, the title of the fragrance has made the campaign video quite easy, as Kaia is beachside picking petals off a daisy, “He loves me, he loves me not,” she wonders. We’re sure whoever ‘he’ is, loves her. Everyone does. And so she frolics in her hometown of Malibu, cradling a really, really big bottle of Daisy Love with the sun setting on the horizon over the foamy fizz of the ocean. So idyllic. Models Faith Lynch and Aube Jolicoeur join her, wearing daisy chains, holding hands, dancing, running into the sea. Oh, to be a teen wearing Daisy Love. Looks liberatingly good. The new revived fragrance smells of daises (as we’d hope), cloudberry and driftwood, replacing the vanilla muskiness of the original. Love to love Marc Jacobs’ Daisy. A whole lot of heartwarming sweetness.