Wednesday 1st August

| BY Roxy Lola

Dunhill Release AW18 Campaign, Reflections

The Dunhill man lives a good life. He hangs out in Mayfair, shopping, looking chic etc etc. It’s the Dunhill way. For the Autumn/Winter 2018 campaign, Clement Chabernaud is taking over Mayfair in a whole lot of crisply tailored suits and jackets. We do love a man in a suit. There’s a reason he’s hanging around the Dunhill London flagship store – it’s where he spends most of his time, not just because the clothes are excellent but because there is a spa and grooming area with drinks and lunch on hand inside. Boujee! We told you it was a good life. It’s all about Reflections, seeing the Dunhill man on the move. “The idea of the Dunhill man is multiple, not singular. And in turn, so is the idea of Britishness – something crucial to Dunhill and the way we approach style here,” says creative director Mark Weston. “There is not a single way of being British, there are many; there is classicism and tradition as well as an idea of the contemporary and shifting. In many ways the campaign is about literally showing these different perspectives at once.” Yes, the Dunhill gentleman is complex, mysterious. Everything we want our future man to be. Catch us in Mayfair.