Monday 18th January

| BY 10 Magazine

Emporio Armani: AW16 Menswear

A major focus on comfort. God, who doesn’t want to hear that when they’re reading about clothes? It was the thrust of Giorgio Armani’s winter 2016 Emporio Armani collection, a pragmatic parade of functional leisure-formal hybrids in modern technology fabrics inspired by sports – he opened with a buff array of models clad in EA7 skiwear, whose streamlined style and modern ethos seemed to have infused the rest of the collection with a fresh and dynamic energy. To utilise a word much favoured by our esteemed Editorial Director Mr Antony Miles, it was gorge, Giorg.

Photographs by Jason Lloyd-Evans

www.armani.com