GmbH: Menswear AW19
The two founders of GMBH, the “club dance floor to runway”, Berlin-based fashion brand, are Serhat Isik and Benjamin Husely. They, and their collective operate at the bleeding edge of contemporary and eco-conscious menswear, sourcing deadstock material from top-quality factories to create many of their clothes. Tonight, the duo invited the fashion corps to a disused factory space on the outskirts of Paris for their autumn show. The company/collective are advocates for diversity and group themselves in something akin to New York’s voguing house culture. The clothing, a mix of tight suits, jackets with attached harness straps and back-belt; paint-daubed jeans, a clingy muscle top and some excellent putty-coloured ciré “jeans” will have the coolest shoppers at Dover Street Market waiting for the drop-date. They’ll wear theirs with the new leather shoes or the brand’s latest and brilliant Asics sneaker collab. Watch these fly. The casting – always on the money – was a mix of all ethnicities and ages and a reflection of the collective’s positive-message approach to diversity. Paris menswear is stronger with the modernity of GmbH.
Photography by Jason Lloyd- Evans.