Tuesday 22nd May

| BY Roxy Lola

Off-White Men’s Pre-Spring 2019

When one lifts an Impressionist painting by Impressionist pioneer Eduard Manet, of his friend and founder of the Impressionist movement, Claude Monet, and makes it the focal point of a whole collection, one calls the collection ‘Impressionism’. It only makes sense. That’s exactly what Virgil Abloh has done for his menswear Pre-Spring 2019 collection. As he prepares for his first show as Menswear Artistic Director at Louis Vuitton, he is fully immersing himself in the French life (not that he is a stranger to it – he always shows Off-White in Paris) but this is more historical, less about the street, yet still for the street. Is there anything Virgil’s minions would love more than to wear Off-White covered in an iconic and historical 19th century painting? We are imagining that all those woke Off-White fans will be here for it. And so they should be, because it’s actually really nicely done. It’s a softer side to Virgil’s menswear, more romantic and sweet and less tough kids on the block. They’re still there, just expressing their Impressionist sides for a minute in washed out Manet prints. All the classic Off-White is still intact in the binder clip bags and the striped/ branded socks and scarves. We love an evolved logo. Photographed in nature, the ultimate Manet setting, complete with a river flowing in the background it feels so fresh with all that white washed denim and those camo printed cargo pants. There are patch-worked puffer jackets, loosely tailored smart sweatpants – the Off-White way – smart shirts, windbreakers and cozy knits. Virgil is happily in his Off-White groove, he knows the drill. He doesn’t have to prove himself anymore in this sphere, he knows it’s going to work. Somewhat similar to the mindset of Manet and Monet and the Impressionist movement. Instead of fitting into the cultural expectations of its time, they created their own. The Off-White movement is in full force.

www.off—white.com