TEN LOVES : Emporio Armani Boarding Capsule Collection
The eagle has landed! Majestic, free- spirited, and elegant. All but a few words synonymous with the Giorgio Armani brand, all thanks to the eagle logo. Facing right – the brand has done just that, again and again. This time the symbolic ethos has taken a trip back to Milan, the company’s birthplace, to celebrate 37 years of Emporio Armani.
And for all those to wait for the SS19 collection to hit the shelves, the brand has created a capsule collection available to shop as you read this. Boarding has got all the best contemporary bits: hoodies, caps, tees and bags. Keeping travelling comfort in mind, the subdued yet sleek essence of the Armani identity runs true in the SS19 show held at Linate Airport in Milan. Men and women in tow, the show encapsulated unity and pride in the best of ways. And then Robbie Williams performed and blew everyone’s mind.
But this isn’t merely a capsule collection, it’s a statement: When you fly Linate, you fly Armani. Although you will come and go, what is true and foreseeable is that Emporio Armani is here to stay. There’s no more excuses for eye-soaring comic-printed onesies, neck pillows and ghastly oversized track suits. Boarding is here, ready for boarding.
Emporio Armani Boarding collection is available in Emporio boutiques worldwide and online.