Saturday 3rd February

| BY Joel Traptow

Topshop Unveil Their First Ever Joint Campaign With Topman

TOPSHOP TOPMAN DENIM. (7)

For the first time ever, Topshop and Topman have joined forces to debut a denim campaign for both guys and gals. Which makes sense to us since denim has historically always been a garment with universal gender crossover, whether it be trends, cuts or washes, plus, given the way our society is evolving and slowing moving towards improved gender equality, why not have everyone together in denim? The accompanying film features fresh faces in all sorts of denim; jackets, shirts, jeans, as well as a lot of natural nakedness. There’s something about being partially naked with some kind of denim is sorta sexy, mixed with the models chatting about life, from first impressions, friends and secret talents. It all feels very intimate, but then jeans are the kind of clothes you really can live every day in.

www.topshop.com/www.topman.com