Chubby Hearts over London is a public design project conceived by Anya Hindmarch as a love letter to London. Starting today and continuing over the course of London Fashion Week, giant Chubby Heart balloons will fly from dawn till dusk suspended over (and sometimes squashed within) famous London landmarks. Speaking on what prompted the idea, Anya said, “The idea for this project came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoners and its visitors. Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a surprise love letter to London as a tribute to its strength and to celebrate our amazing creative city.” Keep your eyes peeled.
For full details, live schedule and to follow the project live please visit www.chubbyhearts.com