Thursday 1st June

| BY Jack Moss

Azzedine Alaïa To Open A London Flagship

Alaia

Had to hand Sophia a paper bag this AM and instruct deep breaths on word that Monsieur Alaïa is bringing his namesake brand to London with a brand new flagship store (…and somewhere, a bank manager collapses). The location, a rumoured 3000 square feet, will be found at number 139 Bond Street, which is probably the best place to send deliveries from now on as Ten Towers will most likely be temporarily relocated there whilst we watch Sophia try on shoes and stuff. Alternatively, for those of us lesser mortals whose creds are somewhat more depleted, we will instead treat the store as a sort of church to his greatness. Pray and smell the clothes and stuff. Maybe some offerings. Is it a sacrifice too much? A small lamb? And intern? No word on when it will open but SOON please…

www.alaia.fr