Monday 10th September

| BY Dino Bonacic

Burberry Are Taking Their Retail Experience To The Next Level

Burberry's London flagship store - 121 Regent Street

You could live under a rock and you would still know there’s some big things happening at Burberry. After joining the brand in March, Riccardo Tisci made some big changes – what in the visual language, as well as in the brand’s politics. Burberry have gone through a full rebrand – they’ve got a new logo, they aren’t using fur anymore nor are they burning their unsold pieces. And as we’d expect – a big retail change is following the other big steps. Today, Burberry have announced that a selected number of pieces from Riccardo’s first collection for the brand will go on sale just half an hour after they debut at their London Fashion Week show. Launching exclusively for 24 hours via Instagram and WeChat starting from September 17th at 5.30pm BST, the collection will mark the first time such a global brand creates this kind of retail experience.

And of course it’s not just about the phone shopping experience – Burberry is taking care of all its offline shoppers too. Re-opening this Saturday, September 15th, their London flagship at 121 Regent Street will get a whole new look. With individually-themed rooms collectively celebrating the past, the present and the future of Burberry’s world, the reimagined space is taking this change to a whole new platform. 3… 2… 1… Off we shop!

The Burberry limited edition collection will be launching via Instagram and WeChat on Monday, September 17th at 5.30pm BST. Follow them @burberry.

burberry.com