Friday 5th February

| BY Jack Moss

Burberry To Hold Seasonless Shows

SS16BS-Burberry-060

Burberry-based news to begin your Friday morning – the Brit-megabrand will now show a seasonless men’s and women’s wear collections together, twice a year. And the best bit? You’ll be able to purchase it straight away. Perfect for those us us who are impatient when it comes to spending our cash on the latest fashions (Dominic). Windows will be changed on the day of the show. A digital campaign will spring into action as if by magic. “The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves,” Christopher Bailey told WWD this morning. So is this the future of fashion? Will there be a veritable avalanche of change? Watch this space.

www.burberry.com