10 Magazine

We’re Off On An Adventure With Chanel Eyewear

Oh, Chanel… Just as we thought it was time to move our collection of sunnies to the bottom shelf, there you go and make us want to get a new pair. “Choose and seize your freedom,” says the press release. We’ll take that as a “Yes, you need a new pair of fabulous sunglasses.” The AW18 collection is all about embracing the inner rebel – stunning Dutch model Luna Bijl goes on a convertible adventure, embodying the spirit of a Hitchock Blonde (but a brunette one) for the lens of our favourite fashion uncle, Mister Karl Lagerfeld. Think Tippi Hedren and Janet Leigh, delightfully sensual women exuding with confidence and a joie de vivre. Luna is who we wanna be and who we wanna hang out with.

And then there’s the frames. The five pairs presented in the campaign all carry their own identity in this retro narrative Chanel Eyewear is sharing – oversized square clear acetate glasses are for the sassy days, while the dainty gold metal ones with crystals are here for the times you wanna show off your softer side. And then there’s the tortoise style, the ultimate retro shape with CHANEL spelled out on the side. Now those are the ones we need ASAP, for any kind of occasion. Whether or not there is sun, that’s the pair of glasses that will make all the clouds go away. All courtesy of the Karl’s magical powers…

Shop the Chanel Eyewear AW18 collection online and in the brand’s eyewear flagship in London’s Burlington Arcade, W1J 0LB.