Wednesday 22nd August

| BY Dino Bonacic

The New Dior Ultra Rouge is Here

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A drag queen told me once that in order to truly paint for the gods, the most important thing is a good lipstick. The team at Dior obviously agrees. “Dress your lips like a painter would glorify a canvas,” orders the brand’s Creative and Image Director (and an all-round beauty fairy godfather) Peter Philips. Make-up wearers around the world nod in agreement. It’s this kind of poetic approach to makeup combined with the high technology of Dior’s labs that have been putting this brand on the forefront of the beauty industry for over half a century. Even Mister Dior himself recognised the importance of a beautiful lipstick – he launched the first one ever for the brand back in 1955, the golden era of the New Look.

With innovation and beauty running through the houses veins, it’s no surprise the conveyor belt of creative ideas never stops turning. The newest in the line of successful experiments coming from Dior’s beauty workshop is the Ultra Rouge. High in pigment but light in feel, and with a semi-matte finish. The Dior Ultra Rouge is the Transformer of lipsticks, combining individual elements of different products and creating one ultimate lip hybrid. 26 ultra-wear couture colours range from signature hot reds and dark browns all the way to poppy pinks and oranges; and even dip into the extreme black & white territory. Ultra Rouge ain’t for the faint hearted – it’s the statement lip that will feel so light you will probably forget you are wearing it. Yet the ones around you definitely won’t. And it wouldn’t be Dior if they just stopped at lipsticks – the new Ultra Rouge range includes four Dior Vernis nail varnishes as well as twelve shades of lip liners that will match twelve of the lipsticks. Forget about choosing a favourite hue – we need them all and we need them now.

The collection is available online from today.

dior.com

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