Thursday 2nd November

| BY Jack Moss

Double Vision: Giorgio Armani Release Their SS18 Campaign, Shot By Sarah Moon

Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (1)

Exhales of satisfaction at Ten Towers from morning on first view of Giorgio Armani’s Spring 2018 campaign, shot by the brilliant (and former 10 contributor) photographer Sarah Moon. Moon’s photographs have a painterly quality – lyrical portraits that teeter between reality and dream.

In this latest set of absorbing images, depicting Mr Armani’s men’s and women’s Spring 2018 collection, the latter of which drew from the physical process of painting and the work of impressionist artists, are described as “ethereal and evocative,” where “every photograph is a painting, fully of life, and truly timeless.”

“Models Daga Ziober and Simon Nessman are portrayed in soft focus with abstract backdrops, and are captured in dynamic, suspended poses.. brushstrokes of light, colour and movement, loaded with emotion, transform into clothes, accessories and human gestures.”

www.armani.com

Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (2) Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (3) Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (4) Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (5) Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (6) Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (7) Giorgio Armani advertising campaign Spring Summer 2018 - credit Sarah Moon (8)