Emilio Pucci To Make Triumphant Return To Capri

EMILIOPUCCI_CAPRI

Capri, Amalfi isle and birthplace of slightly short trousers/those squeezy little juice drinks (maybe), is welcoming back an old friend this summer. An old friend that also happens to be a luxury Italian megabrand, Emilio Pucci, one that so perfectly encapsulates the fabulous island that it’s making us wonder why it ever left. But then again, Massimo Giorgetti, their newly installed Creative Director, is a very clever man, non? Evidence: this video of him talking to our Editrix-in-Chief before his MSGM show in Milan. According to the press release, “Emilio Pucci makes a summer return to Capri, the magical island where the Pucci dream first started over six decades ago – no place crystalizes so clearly the unmistakable essence of the Pucci brand as the island of Capri”. Artworked with a selection of Capri beauties plastered across its walls, it will feature “a tightly edited selection of all of Pucci’s product categories from ready to wear to accessories”. And, to celebrate its opening, there will be a special beachwear and accessory line that reflects summer life on the isle. So who’s booking our flights? Massimo, gorge, can we put it on the card?

www.emiliopucci.com

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