Friday 20th April

| BY Roxy Lola

Gucci To Unveil ArtLab In Florence

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Gucci is taking it to the lab. This is the new heart of Gucci’s craftsmanship and experimentation, where the magic happens. Located in Florence, the ArtLab spans over 37,000 square metres with 800 employees. Alive and pumping out all those leather goods and shoes. The ArtLab is in response to the demand for Gucci’s accessories, which according to the brand has doubled in the last three years. Alessandro Michele’s influence – and the Gucci need, want, obsession heralded by the (rich) kids everywhere right now. Michele’s magicians are down in the lab working hard, prototyping and sampling, testing new materials, hardware and packaging inside climate chambers and bamboo rooms. It’s all happening. We imagine them to be in Guccified lab coats, masks on, Gattaca style.  ‘Gucci ArtLab,’ said Gucci CEO and President Marco Bizzarri, ‘is the perfect expression of the corporate culture that we have been building and nurturing within the company. It is the tangible expression of a place to learn skills and techniques, a workshop to generate ideas, and ideas are the lifeblood of culture… It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory.” The outside of the building is covered in the most colourful of Gucci artworks by Helen Downie and Coco Capitán. This is no undercover lab.

www.gucci.com

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