Friday 14th July

| BY Finn Blythe

H&M Launch Erdem Collaboration With Baz Luhrmann Directed Film

News from everyone’s fav fast-fashion Scandis, H&M, who have announced their latest designer collab and *drumroll* it’s the lovely Erdem Moralioglu. Well done him – he’ll be following in the footsteps of Maison Margiela, Balmain, Versace, Lanvin and most recently, Kenzo. Not bad company. The line, which will also feature Erdem Moralioglu’s first ever mens collection, will cause worldwide riots on the 2nd of November. And that’s not it. The incredible Baz Luhrmann, has directed a little teaser which you can watch above. It’s very Jane Austen – a sort of frolick about an affluent country manor scenario.

Speaking on the short film, Mr. Luhrmann said: “for me, fashion is always about more than just clothing, it is a form of expression — a stand-alone art form. I am excited to be collaborating with Erdem and H&M to reveal the story of this unique collection”.

Photograph Jason Lloyd-Evans backstage at Erdem AW17

hm.com / erdem.com