GAP has been in my life longer than many of my closest friends have. Fact. Ignoring for one second what this might say about my social life, it is in fact, an entirely shameless admission and one that doubtlessly rings true for many. And just as GAP have witnessed those who were once swaddled in its babygrows transition into adults (on a good day), so too have we watched GAP’s own growth and development into the brand it is today. How sweet. It is this evolution, particularly that of its logo, over a period of almost fifty years that now forms the basis of their latest collection, ‘Archive Reissue – Logo Remix’.
And what better way to celebrate looking back than by looking forward, which GAP have done here via a host of what they’re calling ‘the world’s leading culture remixers’, but what we’re calling ‘talented young people’, including, *intake of breath* Awkwafina, Bria Vinaite, Connor Franta, Maya Jama, Metro Boomin, Miles Heizer, Naomi Watanabe, Sabrina Claudio and SZA. How does one accomodate such a wealth of talent? That job fell to celeb choreographer Tanisha Scott, AKA the woman in all those music videos you’ve been trying to impersonate for years, whose flashmob-style choreography for the below music video included remixed versions of such dances as “The Wobble”, “Cha Cha” and “Kid-n-Play”. Yeah us neither, but it looks fab. Directed by Tabitha Denholm and soundtracked by Metro Boomin, ‘Logo Remix’, much like the clothes themselves, is a patchwork of old and new, referencing nostalgic GAP campaigns but reimagined through a contemporary lens. Watch the full film below!
The GAP Logo Remix collection will be available online from 29 January and in store from 5 February