Monday 30th July

| BY Dino Bonacic


While Googling for ways to cool down from what’s turning out to be one of the hottest London summers in recent history one particular technique caught my eye. No, it’s not the coolest new LED-lit desk fan – even if it is a cute one. “Escape to Les Deux Alpes!” Thank you Google, we’d love to. But what will we be wearing? Oh, that’s where our lovely friends at Fendi come in. The brand has released the chicest leisurewear collection that fulfil all of our snowy July fantasies. From luxe winter fleeces and luxe puffer jackets to logoed versions of actual skies and snowboards, Fendi has got you covered when it comes to running away to ice-cold glaciers. And then for the après-ski crew, it’s all about the striped high-waisted twin-sets worn with F-logo belt bags, and some fabulous workout garms that will look perfectly in place next to the outdoors pool. The perfect balance of fashion and function, this collection is here for the consideration of all those Fendi fans that need an extra bit of fashion whilst slaloming down the hill. Classic black, white and red ski suits are so last year. It’s all about prints and logos, high-end accessories and looking as sexy on the slopes as you do in the local bar in the evening. Think Lea Seydoux in Spectre – just throw on some Fendi and embrace your inner Bond Girl. Meet you at the top of the mountain!