Saturday 17th September

| BY 10Magazine

JONATHAN SAUNDERS: PORTRAIT OF A DESIGNER

FROM THE VAULT (SUMMER 2011)

NAME: Jonathan Saunders.

AGE: 33.

OCCUPATION: designer.

CURRENT EMPLOYER: self.

FIRST JOB IN FASHION?

“Saturday job in Benetton.”

WHAT’S NEW?

“Menswear.”

HOW DID YOU GET STARTED?

“Lulu Kennedy saved me.”

WHAT DOES IT TAKE TO GET TO THE TOP OF THE TREE?

“Claws…”

FASHION IS…

“Change.”

DO YOU EVER WEAR YOUR OWN DESIGNS?

“Only recently.”

WHAT INSPIRES YOU?

“My team.”

HOW IMPORTANT ARE HEMLINES?

“They help clothes feel different from last season, therefore selling more clothes. Therefore pretty important for a business that relies on change.”

CAN YOU MULTITASK?

“I try.”

WHAT WOULD YOU LIKE ON YOUR EPITAPH?

“I was generous.”

ARE YOU ONLY AS GOOD AS YOUR LAST COLLECTION?

“Depends what is ‘good’ – it’s all subject to opinion.”

ARE YOU/WERE YOU A JUVENILE DELINQUENT?

“I was completely, and I still try to be whenever I can.”

ARE YOU A SMOKY SOMETHIN’?

“I could not be more of a smoky joe. Currently 40 a day.”

DO YOU GET JEALOUS OF OTHER DESIGNERS?

“Never jealous. Competitive but never jealous.”

DO YOU GET RECOGNISED ON THE STREET? DO YOU HAVE/HAVE YOU EVER HAD A

STALKER?

“No and no.”

WAS THERE A PARTICULAR POINT WHEN YOU STARTED TO GET AMBITIOUS?

“I have always been ambitious.”

HAVE YOU ALWAYS BEEN ALL ABOUT FASHION?

“I’m not even now. Sometimes I feel like it was an accident.”

ARE YOU A LEGEND? LEGENDARY?

“No way.”

DALLAS OR DYNASTY? SUE ELLEN OR ALEXIS?

“Sue Ellen. She loves a drink as much as me.”

HAVE YOU EVER LIED IN AN INTERVIEW?

“Lots.”

DO YOU HAVE A MENTOR? A MUSE? WHO/WHAT ARE THEY?

“No muse. Lots of mentors. Yvie, my best friend, and MD, who I completely trust. My sister who is the kindest person in the world. Lulu Kennedy, who tells me like it is. Louise Gray, who reminds me why I do this job, and Richard Nicoll, who inspired me in the first place and has the best taste ever.” 

ARE YOU A BELIEVER IN HEALTHY COMPETITION?

“Of course, but if all designers have their own point of view then there is room for all.”

WHAT DID YOU HAVE FOR DINNER LAST NIGHT?

“Chicken with sweet potatoes, broccoli and cauliflower gruyère cheese and pine nuts. Yum.”

HOW MANY LICKS DOES IT TAKE TO GET TO THE CENTRE OF IT?

“Not that many from me. I’m a pro.”

CAN YOU WRAP YOUR LEGS AROUND YOUR NECK LIKE JANICE DICKINSON?

“Nope.”

IF YOU COULD BE A SUPERHERO, WHICH ONE WOULD YOU BE AND

WHY?

“Batman. I’d get to hang out with Michelle Pfeiffer in Batman Returns.”

WHAT IS GOOD DESIGN?

“If it works and it’s unique.”

DO YOU REMEMBER YOUR FIRST DRESS?

“No.” 

SHOW?

“Yes.”

HAVE YOU EVER BANNED ANYONE FROM YOUR SHOW BECAUSE OF A BAD REVIEW?

“No.”

WOULD YOU?

“No.”

HOW PRETENTIOUS ARE YOU ON A SCALE OF 1-10?

“7½??”

www.jonathan-saunders.com

by Natalie Dembinska

Photograph by Maria Ziegelboek – www.mariaziegelboeck.com