For his 2018 Summer campaign, Jonathan Anderson is taking a back-seat and putting the word out, as he ushers in the next generation of photographic talent. Mr Anderson and team have issued a call for the promising up-and-comers of this world to reveal themselves by sending in six original images that, if deemed worthy by a jury of industry figures led by Anderson, will make up the new campaign. “It was and still is about an original and sharp vision for JW Anderson” says the man himself on the new initiative. “By asking for submissions in this way, it really feels like the right way to find new imagery…We were all young, new and coming through together, particularly when we launched our campaigns; it felt right to give somebody else that opportunity.” As well as fronting the new campaign, an exhibition of the best submissions will take place in London later this year, with the winning shots set to be launched online and in print, as well as plastered across the city on posters. Time to dust off that second-hand Leica you hoped would be the catalyst for your career as a world famous photographer and get shootin’! Who knows, it still might.
Full application details can be found online at j-w-anderson.com