Tuesday 10th July

| BY Roxy Lola

Kim Kardashian West, North West and Kris Jenner for Fendi

fendi_mainThe holy trinity of mother-daughter-grandmother trinities is officially the face of Fendi. Yes, Kim Kardashian West, North West and Kris Jenner, obvs. Who else? Shot in Los Angeles (where else?) it’s the first time Kim and daughter North have been photographed together to front a major campaign. And yes, it’s major, and yes, North werks it. It’s in in her blood. This is the next chapter in the #MeAndMyPeekaboo that seeks out iconic women around the world, showing their intimate relationships through a series of short videos. It’s back to basics as the trio frolic in a field, picking flowers, before hanging out poolside. So wholesome. The film is faded, it looks hot out there, like a 2018 picnic at hanging rock Kardashian style, which means white lace pure frocks replaced with skin tight jeans tucked into Double F boots on Kim, Peekaboo bag on point and Kris in classic momager attire, suit jacket slung over the shoulders. North is the most chic five year old in a little blazer and gum boots with a frilled-down-the-front shirt. Family bonding is done best in Fendi. And of course it’s soundtracked to Kanye West, the chosen song being Love Lockdown. A Kardashian West takeover. So keep ya love lockdown and ya Fendi on lockdown too.

www.fendi.com