Friday 21st April

| BY Jack Moss

Louis Vuitton Reveal Latest Cruise Location


“I’m SO EXCITED,” announces la Neophitou on receipt of yesterday’s news that Louis Vuitton’s Cruise 2018 show would be held at the I.M. Pei’s Miho Museum in Kyoto. Followed by various excited… yelps? The show’s location was revealed in a post on Nicolas Ghesquiere’s Instagram, the designer simply writing: “My next cruise collection @louisvuitton will be held in a gigantic woodland in Kyoto @mihomuseum.official, Japan, May 14th”. Set amongst the Shiga Mountains just outside of Kyoto, the museum is a vast complex designed by I.M. Pei, the man who also created the Louvre’s glass pyramids where Louis Vuitton’s AW17 show took place. “We’ve always made architecture a very integral part of our story,” said Michael Burke, chairman and chief executive officer of Louis Vuitton to WWD. “When I launched cruise when I came here, it had to be exotic, it had to be places that you knew of but that you never went. Japan is a destination that everybody thinks they know, but they all know Tokyo.”