Wednesday 7th November

| BY Dino Bonacic

Marc Jacobs Is Reissuing His Legendary 1993 Grunge Collection

gigi-by-juergen-marc-jacobs-grunge

Grunge. A genre of music that, through the form of cultural appropriation, single-handedly changed American contemporary fashion. Soundtracked by the grimey sounds of Nirvana, all the shine got etched out in moody quotes, with all the smiles turning into sulks. A man that was one of the first to appropriate this lifestyle and turn it into a fashion show was Marc Jacobs. It was 1993 and his Grunge Redux collection for Perry Ellis had everyone from Kate Moss and Naomi Campbell to Shalom Harlow and Kristen McMenamy walking down the white catwalk in some glossy variations of plaid shirts, wooly beanies and Doc Martens. The world was not ready for it just yet, and the critics unanimously slated the collection (Kathy Horyn included), with Marc Jacobs leaving the American brand soon after. 

But that was 1993. Today, Marc Jacobs has announced the news of bringing this collection in its original form back on the market. Out of the 70+ looks shown on the catwalk, 26 are coming back – accessories, shoes and jewellery included. And instead of Kristen McMenamy and Kate Moss, there’s Lily McMenamy and Gigi Hadid modelling the looks that – in today’s terms – broke the internet when they first came out. They are posing for the lens of Juergen Teller, whose style seems perfect in-tune with the collection on show. The floral shorts and crochet cardis, long jersey t-shirt dresses and black chokers. Exactly 25 years after their initial release, these clothes are modern and ready to be worn. And starting from November 15th, they actually will be. One in each colour, thank you very much.

The Marc Jacobs ‘Grunge Redux’ collection is on sale from November 15th online and in selected stores.

marcjacobs.com