Thursday 30th June

| BY Jack Moss

Miu Miu Releases Their AW16 Campaign

Imagine our excitement when at 17.14pm yesterday an email arrives into our inbox with the subject line “MIU MIU RELEASES “FOUND NARRATIVES”, F/W’16 ADVERTISING CAMPAIGN”. Usually, we are not the proponents of the use of a heavy-handed capitalised subject line, or email capitalisation en generale, but in the case of any communication from the Prada group, we make exceptions. Photographed by Alasdair McLellan, it stars her off Mean Girls, Amanda Seyfried (Miuccia loves a Hollywood ingenue, does she not?) alongside a selection of similarly facially blessed women of the model persuasion, draped across Houghton Hall in Norfolk. Think of this as a weekend away with your gal pals. Miuccia does hen weekend. “With its 24-hour lived-in decadence, it is the perfect environment in which to explore the layers of modernity and history in the motifs of this collection,” say the notes. “Tweed, argyle sweaters, oversized frilled collars and pearl slippers that speak of heritage, faith, craftsmanship, uniform and purpose are irreverently re-mixed for play and pleasure – a weekend of laughter and games.” Isn’t it beautiful? Bedeck us already!

www.miumiu.com