Thursday 10th August

| BY Finn Blythe

Polo Ralph Lauren Release Their Second Limited Edition Polo

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Elk Ridge. It sounds as though it could be the setting of a Miss Marple novel. Or, in Richard’s words, “a place where 1980s American frat boys would drive with their girlfriends and make out in their cars.” It’s neither. It is, in fact, the name of Polo Ralph Lauren’s next instalment in their limited edition polo series. Following their previous release – a polo shirt inspired by US troop tours of Asia – this edition is equally infused with narrative.

For example, look no further than the hangtag: quite possibly the most “extravahangtag” we’ve ever seen, and a series of journal entries tracing an unknown outdoorsman’s trek through the northeastern wilderness of New York. By which, we are, of course, not referring to the Bronx, but the state of New York. And a quick Googlemaps search will tell us that said wilderness may, in fact, be High Peaks Wilderness, which, apart from sounding very wild, also sounds like a good place to drive to and make out with someone! Ya nailed it, Richard.

www.ralphlauren.co.uk