Roberto Cavalli Launches A New Website (And A Tropical AW18 Campaign)
We don’t need BBC Weather to tell us Septembers in London are grim. This no rain, but not quite sunshine mood is taking over the sky so even a glimpse of anything tropical and we’re E-X-C-I-T-E-D. That’s where the new Roberto Cavalli campaign comes in – forget about ski slopes and snowy landscapes, the Cavalli boys and girls are spending the cold season in a land far far away where everything is green and wearing an all-red look seems perfectly in place. When’s the first flight? Shot by Mario Sorrenti in Alderman’s Ford Nature Park, Florida, the high-glam imagined by Cavalli’s creative director Paul Surridge comes to life in a whole in full bloom.
But until we actually get to visit the lush greenery of Florida, we have the option B: he just-relaunched Roberto Cavalli digital platform. You’re one click away from virtually feeling at one with nature as well as shopping for some fabulous animal printed jumpsuits, studded accessories and cut-out dresses. It’s a sexy jungle at Roberto Cavalli, and we’re all for it.