Wednesday 5th September

| BY Dino Bonacic

Roberto Cavalli Launches A New Website (And A Tropical AW18 Campaign)

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We don’t need BBC Weather to tell us Septembers in London are grim. This no rain, but not quite sunshine mood is taking over the sky so even a glimpse of anything tropical and we’re E-X-C-I-T-E-D. That’s where the new Roberto Cavalli campaign comes in – forget about ski slopes and snowy landscapes, the Cavalli boys and girls are spending the cold season in a land far far away where everything is green and wearing an all-red look seems perfectly in place. When’s the first flight? Shot by Mario Sorrenti in Alderman’s Ford Nature Park, Florida, the high-glam imagined by Cavalli’s creative director Paul Surridge comes to life in a whole in full bloom.

But until we actually get to visit the lush greenery of Florida, we have the option B: he just-relaunched Roberto Cavalli digital platform. You’re one click away from virtually feeling at one with nature as well as shopping for some fabulous animal printed jumpsuits, studded accessories and cut-out dresses. It’s a sexy jungle at Roberto Cavalli, and we’re all for it.

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