Stone Island Release “Icon” Imagery For Autumn/ Winter 2018
Yes, we’re fully aware it’s June 8, but it’s also London, and the weather is as unpredictable as ever – thanks, global warming. That’s why we’re still browsing for the perfect piece of warm outerwear. Cue – Stone Island’s Autumn/ Winter 2018 collection. Presented through its signature passport photo-style imagery, the brand has just released a campaign for their latest collection of utilitarian outerwear with a twist. A fan favourite with hypebeasts and those alike (us included), Stone Island consistently produces covetable clothes that make your morning dog walk look a little bit more fashionable. Our money is on the pull-over puffers – Roxy is into the sandy-hued one in velvet and metallic nylon, while Joel gets excited on sight of the classic big yellow one. In his own words: “it looks like Arthur the Aardvark if he was actually cool.” The best thing about Stone Island? These sturdy jackets will actually keep you warm. Dyneema, GORE-TEX, PrimaLoft, ShakeDry – all fabulous-sounding innovative fabric technologies that are made to stop you from turning into a walking ice-cube. Since its launch in 1982 until today, Stone Island has established itself as a brand that’s all about fashionable staples made for generations 9-99 and this collections is no different. Your chic grandma? Your skateboarder cousin? Your mountain-loving uncle? There’s something for everyone.