TEN’S TO SEE: CARLA SOZZANI’S PHOTOGRAPHY COLLECTION

Gli Italiani si voltano by Mario De Biasi (1954)

If we’d ever trust anyone with creating the alphabet of 20th century fashion photography, it would be Carla Sozzani. With a collection of about 2,000 prints and an eponymous gallery, the legendary Italian art collector, retail magnate and magazine Editor is definitely a person that knows a thing or two about fashion imagery. Alphabetically curated by the Director of The Museum of Modern Art in Paris Fabrice Hergott, Between Art & Fashion shows 200 works by 89 artists and creates an overview of visual narratives that the fashion industry has produced over the past 60 years. Following exhibitions in Paris at Gallery Azzedine Alaïa and in Switzerland at the Museum of Fine Arts Le Locle, the Berlin show held at the Helmut Newton Foundation gets a fresh revamp with the addition of imagery focusing on Sozzani’s personal collaborations with photography legends including Paolo Roversi, Sarah Moon, and Helmut Newton. And while there’s no apparent theme in the exhibition, all imagery on display is visibly interconnected by one single thread – Sozzani’s excellent taste. Comes Autumn 10 Corso Como will be opening its first American flagship as part of New York’s Seaport District, but for now, a plane fare to Berlin is all that’s keeping you away from the exciting world of Carla Sozzani. Don’t you want to see Azzedine Alaia fitting Naomi Campbell as captured by Arthur Elgort up close? We sure do.

Between Art & Fashion: Photographs from the Collection of Carla Sozzaniis on view at the Helmut Newton Foundation, Jebensstraße 2, 10623 Berlin, until November 18th, 2018.

www.smb.museum

Azzedine Alaïa and Naomi Campbell by Arthur Elgort (1987)

Le Touquet, Linda Spierings and Tatjana Patitz by Peter Lindbergh (1987)

Le Décolleté by Erwin Blumenfeld (1952)

Avril pour Alaïa by Sarah Moon (2006) 

Carla Sozzani and Helmut Newton in her studio by Lorenzo Camocardi (1999)