Thursday 1st November

| BY Dino Bonacic

Travis Scott Is The New Face of Saint Laurent Menswear

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The man, the legend, Travis Scott. Rapper, musician, producer – he’s just the all-round creative, a modern renaissance man that we can all strive to become at some point in our lives. And to that list, Travis now adds “the face of Saint Laurent’s SS19 men’s collection.” He’s been one of Anthony Vaccarello’s muses for years and brought a pretty fierce look to the NYC show’s frow so this absolutely doesn’t come as a surprise. With his tenacious spirit truly representing a contemporary equivalent to the badass women of Rive Gauche Yves Saint Laurent dressed back in the day, Travis Scott seems like the perfect face of Vaccarello’s first standalone men’s show for the brand.

So, what’s the vibe of the Saint Laurent guy for the coming season? It’s the rock’n’roll silhouettes infused with the finesse of R&B. Music speaks even through the still images of Scott doing his signature “look down and look hawt” pose, as he’s shot by David Sims in the moody lighting of a grayscale studio. The embroidery and hardware adds the dramatic bit of bling we all need in our lives. And that white leather military jacket? Don’t mind if we do. All hail Travis Scott, the YSL dude of our dreams.

ysl.com

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