Thursday 16th March

| BY Jack Moss

Virgil Abloh Is Announced As Second Pitti Uomo Guest Star

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Following last week’s announcement that J.W.Anderson would be this season’s Pitti Uomo guest star, this morning word has reached us that he will be joined by Virgil Abloh of Off-White who, like JDubz, will be showing his SS18 menswear at the 92nd edition Florentine fair. Abloh told BoF this morning, “I’m honoured that Pitti recognised the work that I was doing in Paris and want to give me a platform. There’s an opportunity such as this one to take a traditional platform and offer a new take on it.” Lapo Cianchi, Pitti Immagine’s director of communications and events, added: “in a season that’s mixing the traditional hierarchies among fashion, streetwear and role distinctions, Virgil Abloh has transformed his own lifestyle into a successful bran. He has led Off-White to full stylistic maturity without, however, losing his, sometimes very crude and impudent, brashness that made his name in the beginning.” Flash forward to June, please.

www.pittimmagine.com