Thursday 18th January

| BY Joel Traptow

Your First Look At Les Girls Les Boys’ Second Season Campaign

LG2Blur’s ‘Girls and Boys’ started playing in my head while looking at the second season campaign from lounge/underwear brand Les Girls Les Boys. I assume mostly due to the brand name being similar to the song title, but either way it seems very fitting. Created by underwear queen Serena Rees (she was one of the founders of Agent Provocateur), under garments that take you from the sheets to the streets is the whole idea of the brand, which we of course love- the less changing of clothes the better. Shot by photographer Sarah Piantadosi, the black and white images feel a bit raw, dirty, sexy, aka, exactly what you’d expect from LGLB and exactly what we like. It’s cool, it’s fun, and the pants themselves are hella comfy, speaking from experience as I have a pair. But I haven’t quite worked up the confidence to rock just them in the streets, maybe once I start going to the gym? But don’t let the idea of me in my pants take away from these lovely images.

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