Wednesday 3rd May

| BY Finn Blythe

GAP Release New Liv Tyler-Directed Film Mama Said

Is being a mum all it’s cracked up to be? Well, yes, actually, according the above film that comes to us direct from GAP this PM. Not a soiled nappy in site. And don’t they all look happy? Maybe it’s different if you are an otherworldly goddess like Liv Tyler, who fronts (and directs) GAP’s latest campaign and film, drafting in gorgeous celeb mums to demonstrate how fabulous motherhood is (and how much better it looks outfitted entirely in GAP). Can’t help but feel a little jealous of the above babies, being as I was almost entirely outfitted in a tartan onesie for the first three years of my life. Said celeb mums include Coco Rocha, Candice Swanepoel, Jurnee Smollett-Bell and happy couple Cass & Ali Bird, all accompanied by their exotically named offspring; Sailor, Hunter, Ioni and Anacã, to name but a few. The new campaign is being launched in partnership with Every Mother Counts, a non-profit organisation dedicated to making pregnancy and childbirth safer for mothers around the world, which basically means there’s no good excuse not to donate. Go. Click. Give.

www.gap.co.uk