Watch Kenzo’s New Film Series, Zero, Exploring The Frailty Of Our Planet
As an aperitif for their Fall ’17 collection, arriving in stores now, Kenzo have harnessed the creative zeal of three bright filmmakers – Mati Diop, Baptist Penetticobra and Eduardo Williams – tasked with addressing the habitation of the earth in a selection of fashion shorts. In an age where we are constantly reminded of our planet’s frailty, the series seeks to re-examine a perceived imbalance between our treatment of the world and our connections to it. And there’s nice clothes, too. Meet the filmmakers below.
First stop, Paris, and Mati Diop’s depiction of the yutes of Les Olympiades, with their fags, phones and a rather startling array of eyewear. It’s pretty and we like the soundtrack. “I approach each of my films differently” said Mati of the collaboration, “when Kenzo reached out to me, I didn’t feel like I was solicited by a ‘brand’ at all, rather by creatives who were receptive to my work and offering me an opportunity to propose something, to make a film freely, even within a given context.”
Next we head to South America – more specifically, Buenos Aires and La Paz in Bolivia, where Eduardo Williams shot this visually engrossing film. Williams mixes up the everyday and the surreal, echoed by the incredible, otherworldly locations. “I’m interested in the relation between the sensation of reality and fantasy, the normal and the unfamiliar” said Williams, “I think that everyday places and situations can be shown in a way by which this impression of reality can be questioned.”
Aaand back to Paris. This short film by the Baptist Penetticobra is all about OJ. No, not him – this is dedicated to the less controversial drink of orange juice. The point is that OJ is a universal – it’s basically the same anywhere in the world. It was a similar sentiment that dictated the choice of locations for the film, “I’m always intrigued by non-places” says Penetticobra, “those territories and ordinary structures that everyone can identify: parking lots, stadiums, roads. It’s true that with this film, in this vertical format, the setting is even more reduced to a web of signs, quasi primitive, and that’s what matters to me”
Watch all three films at www.kenzo.com