10 Magazine

A Brand New Film From Agnona Starring Malgosia Bela

Will Johns, our Junior Fashion Editor, enjoys a bath of an evening. It is often accompanied by a glass of vino. Red. “A bath forces your body to relax. They soothe the muscles and mind. Mind you,” says Will, “you must be very specific about what you put in. It must be a concoction of bath oil, bath salts, and bath bubbles.” I would describe Will as elegant. He says chic. He enjoys the finer things in life. “You should give yourself as much pleasure as humanly possibly. Life should be 99% pleasure, 1% pain,” says Will. I mention this not only because this film, Await, released today by Italian house Agnona to celebrate their AW16 collection, involves a bathtub, but also because if Will were to be a woman, he would aspire to be the Agnona lady. She is luxurious. Rich. Beautiful. Played here by Polish beauty Malgosia Bela. She looks like she has a fabulous life. The sort Will dreams of. And a wardrobe of most fabulous clothes, demonstrated by her male companion who quite literally caresses her wardrobe. They are that bloody good. “This film reflects iconic golden era of Italian cinema,” says the press release. “The beautiful Malgosia Bela stars in the film ‘Await’ who alongside the narrative, personifies the Agnona woman, fully embodies the ethos of the brand and brings to the life the seasonal collection.” See this as an instructional film in being utterly fabulous. Watch above.