Tuesday 9th August

| BY Jack Moss

FIRST LOOK: 10 Magazine Issue 57


It’s here! A sneak peek of Issue 57 of 10 Magazine – TRUE, RANDOM, AUTHENTIC. Our biggest issue EVER. Phwoar! The bigger the better. Cover number 1 stars the stunning Ruby Aldridge, who wears not only a copy of the New York Times over her bosom, but also Chanel’s wonderful Cruise collection, photographed by Vanina Sorrenti, fashion editor Sophia Neophitou. So get ready to go bother your local newsagent. It’s out Friday. And, meanwhile, as an introduction to the issue read Sophia’s Editor’s Letter here…



Dear Tenners, writing my editor’s letter is always a bit of a last-minute affair and, as I recline on a striped sun lounger by the pool pond at Roland Mouret and James Webster’s 15th-century cottage in Suffolk and contemplate what has happened since the last issue of the magazine, it honestly feels like a lifetime of changes has occurred.

My trusted ginger limb, my teeth of grief, my right-hand man has flown the Ten Towers nest after 14 years to persue a new career as a photography and talent agent. New job title: chief creative officer. I mean, fancy! So I wanted to take this opportunity to thank Mr Antony Miles (official name) for all his dedication, commitment and constant support over this journey of ours. We have shared so many magic moments, we have laughed and cried, agreed and disagreed, always with love and respect. My gratitude could never be expressed just in this paragraph of thanks, but it is a little recognition for his massive contribution to our 10 universe. I know he will be going on to give 100% to his next adventure.

What this has now meant is a reset moment, a total rethink, a period of newness that we have embarked on with my new editorial director, Phoebe Briggs. We are launching our e-commerce site, 10curates.com, where we will sell all my objects of desire. Through 10 Curates, we are aiming to bring beautiful artworks, prints, books and collectables to our global online audience.

The concept is to create an editorial one-cart shoppable environment that will give visitors the opportunity to buy objects I adore, where everything will be instantly available to buy from all our global vendors. I know that the choices I have made may have a very subjective point of view and, frankly, my taste may not be for everyone, but we have sourced artists in Cuba, the US, England and across Europe, as well as illustrators who will create specific work for us, jewellers, book dealers who specialise in first-edition books of poetry and prose, mid-century furniture dealers and, of course, photographers. This is one of the most exciting new projects I have worked on since the initial conception of the magazine and I’m really looking forward to seeing this new chapter evolve and grow.

The issue also reflects the changes the industry has experienced over the past season, with the biggest agent provocateur manifesting in the form of Vetements’ Demna Gvasalia, who was appointed creative director at Balenciaga earlier this year. His vision for his first collection for the house has a true sense of urgency and modernity of reality, and has facilitated another way of looking at fashion. It’s a celebration of individualism. His vision has shaken up the high-octane glamour of the past and celebrated and explored the everyday concept of clothes and their functionality and their integration within a woman’s world today. The collection showed an irreverence that totally revitalised everyone’s idea of what to expect from the season and the industry itself. It showed agility and a fearlessness that was inspiring and transporting – it was a reset moment, a benchmark for all in the industry. There were no compromises made in any aspect of the design. He showed the most remarkable ability to attack the status quo and question with total confidence the codes of the house, while incorporating them with respect, but re-envisioning them within the brand. A truly brilliant man. This Balenciaga collection under his leadership was deft, concise and totally desirable.

Others, for me, who also fell into this fashion dialogue were Gucci and Alessandro Michele. His third presentation for the house had the same innovative soul and he, too, has managed to push reset on a heritage brand. Also under the leadership of Jonathan Anderson, Loewe another established house, has been given a sense of newness and rebirth, who we have profiled in this issue.

So now, for me, the future of fashion seems truly bright and shiny, reinvigorated by these designers who are all fearless and have pushed themselves creatively and the industry to rethink and always find ways to modernise. They will never just walk the beaten path, but will be the trailblazers who will always seek to inspire us all – a little bit like 10 magazine, where hopefully we constantly try to have new discussions about the season and all the new possibilities.

So, here’s to celebrating and enjoying this new adventure, embracing change and remembering that, as one door closes, another one always opens onto an exciting new vista.

Sophia Neophitou-Apostolou

Photographer: Vanina Sorrenti
Fashion Editor: Sophia Neophitou
Hair: Dennis Devoy At Art Department Using Phyto
Make-Up: Romy Soleimani At Tim Howard Management Using Clé De Peau Beauté
Model: Ruby Aldridge At Next
Talent: Arpana Rayamjhi
Nail Technician: Yukie Miyakawa At Kate Ryan Using Essie
Interiors And Props: Mrs Sullivan Interiors, New York
Photographer’s Assistants: Daniel Disipio and Dylan Long
Fashion Assistant: Dominic Cadogan
Hair Assistant: Hide Suzuki
Make-Up Assistant: 
Marie Schumacher
Retouching And Lab: Picturehouse + Thesmalldarkroom
Digital Operator: Bain Stevens
Casting: Shaun Beyen
Production: Carly Hoff
Photographer’s Agent: Annette Wenzel
Production Assistant: Abby Wright

Issue 57 of 10 Magazine, TRUE RANDOM AUTHENTIC, is on European newsstands Friday…