Monday 3rd September

| BY Dino Bonacic

Self-Portrait Host a Flashmob As Their AW18 Campaign

Do you remember the time when flash mobs were all the rage? Every cheese brand on the market posted a Facebook video of people dancing to their ad jingle in the middle of the street, obviously struggling to catch up with the beat coming from an invisible speaker. It was a wild time for advertising as well as walking down the street – you never knew if you might end up in Laughing Cow’s upcoming ad. But just as we thought the flashmob fever has simmered down, there goes fashion, proving us wrong.

Self-portrait have just released their AW18 campaign and it’s all about that flash mob life. Set inside the Liverpool Street train station and starring a diverse group of dancers throwing it down to the iconic 1990s track – Children by Robert Miles, the video is a mash-up of thens and nows. It’s a nostalgic extravaganza, mixing the modern of Han Chong’s designs for Self-portrait with the analog nature of Sharna Osbourne’s lens. As you watch the short film, we dare you not to start dancing along. Ten Towers were just blasting with the piano-induced techno and it’s only Monday. Thanks self-portrait, you just reminded us why flash mobs were a thing in the first place – but this time, we want to be putting our hands up in the air while wearing a fabulous billowy red satin dress. Five, six, seven, eight…