Sunday 18th September

| BY 10 Magazine

Simone Rocha: Ready-to-wear SS17

There was a sense of weightlessness about Simone Rocha. It felt light. And airy. Like a cloud. There was a sense of something being suspended mid air. Sheer embroidered layers were belted around the body in soft puffs of fabric. There was an almost fairytale quality to Simone Rocha’s collection, a Victoriana fairytale. Basically what you would imagine a Grimm Brothers heroine to look like. A tale that transcended from daydream to sweet nightmare, and peppered with embroidered red florals. Think Bad Seed, think Bride of Chucky, when good girls, and good dolls go bad.

Photographs by Jason Lloyd-Evans