Thursday 20th September

| BY Claudia Croft

Tiziano Guardino: Ready-to-wear SS19

Small brands have a tougher time getting noticed in Milan where the big global names dominate, but seven years after launching his brand, Tiziano Guardini is breaking through. Showing as part of a Mercedes Benz sponsored initiative to spotlight new talent, the designer made the most of his opportunity.  He puts sustainability at the heart of his label, sourcing only fabrics and raw materials that don’t harm the planet: Filmer cotton from Egypt (certified from seed to finished fabric), yarn made from castor oil (which uses less water to produce) and ECONYL made from recycled plastics like fishing nets, found in the ocean.

He’s a storyteller as well as an eco-designer and took inspiration from tropical travels, night bonfires on the beach and joyful moments swimming in the sea. He also stitched a hummingbird embroidery into raw denim and cotton pieces after an African parable, which describes how the bird put out a forest fire with the tiny drops of water it could carry in its beak. “Individuals can make a difference,” said the designer. A smiling Guardini made the point, backstage, that despite his serious message, his collection is designed to have fun in. Entitled “The Sustainable Kit” and designed to be a casual everyday sustainable wardrobe, the clothes were colourful, joyful, sporty and easy: Long polo dresses, bright oversized knots, multi-coloured cagoules with a unisex edge and denim with artfully frayed hems.

Photographs by Jason Lloyd-Evans.