10 Magazine - Fashion and Beauty Digital Emporium

Menswear
Shows
Womenswear

February 28, 2021

Tom Ford: Ready-to-wear AW21

Tom Ford has come up with a post-pandemic dressing-up formula that we can all get behind: a party top and jeans. His AW21 collection blended casual pieces with couture-level glamour. On the bottom, a...

News
Womenswear

February 28, 2021

Caren Jepkemei Wears Harris Reed on the First Cover of 10 Magazine Issue 66 – Read the Editor’s Letter

Introducing the first of 10 (yes, 10!) covers of our mammoth Issue 66 – MY, HAPPY, PLACE. As we approach the one year mark since the world first went into lockdown, we turned to our contributors to...

Menswear
Shows
Womenswear

February 28, 2021

Dsquared2: Ready-to-wear AW21

Do you remember what being carefree felt like? DSquared2 do. Some brands are made for life’s celebratory moments and DSquared2 has the feel-good factor stitched into its DNA. These clothes...

Menswear
Shows
Womenswear

February 28, 2021

Fila: Ready-to-wear AW21

How does a brand like Fila – which has shaped, defined and re-defined again our perception of streetwear – celebrate its 110th anniversary in the middle of a global pandemic? Paying homage to the...

Menswear
Shows
Womenswear

February 27, 2021

Giorgio Armani: Ready-to-wear AW21

The Giorgio Armani co-ed show started with a close-up of a statue of a gorilla. Was the great designer drawing a parallel between his way of working and evolution in the animal kingdom, where species...

Shows
Womenswear

February 27, 2021

Sportmax: Ready-to-wear AW21

This season, Sportmax took a twisted turn. Kicking off proceedings with a shattered chandelier and an eerie soundtrack, this morning’s show at Milan Fashion Week was an ode to “empowered,...

Shows
Womenswear

February 27, 2021

JW Anderson: Ready-to-wear AW21

Jonathan Anderson approaches his collections like a curator would an exhibition. His bulbous, obscure takes on everyday dress are informed by ceramics, paintings and sculptures, often created by...

Arts

February 26, 2021

10 Questions with Bicep, Ahead of the Duo’s Global Stream from the Saatchi Gallery

2021: the year you can release a dance record, it gets to number two in the charts, and you haven’t been able to play a single song off it to a club full of people. The Bicep boys – Andrew...

Shows
Womenswear

February 26, 2021

Etro: Ready-to-wear AW21

Gimmo Etro, who founded Etro in 1968, has collected many special things over the years, including the costumes of Rudolph Nureyev. Veronica Etro dipped into her father’s private archive for...

Menswear
Shows
Womenswear

February 26, 2021

AGR: Ready-to-wear AW21

AGR is the brand rebelling against traditional knitwear tropes, one technicolour-dream-knit at a time. For its first full collection, the London-based design studio moved away from statement,...

Beauty
News

February 26, 2021

Pucker Up, Chanel Has a New Lipscanner App

Sick of never finding that perfect shade of lipstick? The artisans at Chanel Beauty have come up with a game-changing solution to our problem-pouts. Using AR technology, Lipscanner is the...

Menswear
Shows
Womenswear

February 26, 2021

Emporio Armani: Ready-to-wear AW21

You’d think Mr Armani – a man who’s spent the last four decades at the top of the fashion food chain – would find swapping his much-adored physical shows for a purely online...

Shows
Womenswear

February 25, 2021

Prada: Ready-to-wear AW21

One of the most interesting things about the new Raf x Mrs Prada partnership is how easily ideas slide between the men’s and women’s collections. The pair introduced their second women’s show...

Shows
Womenswear

February 25, 2021

Moschino: Ready-to-wear AW21

For some designers, switching to digital presentations has felt like a compromise, but Moschino’s Jeremy Scott – a master of live, fashion theatre – is also acing the art of movie-making. His...