Wednesday 10th February

| BY 10 Magazine

Ten’s to Do: Flick Through the Pages of Chanel’s New Coffee Table Book ‘Eternal Instant’

Whilst we’re sure everyone reading this would love to pretend 2020 never happened, the turn of the decade marked the anniversaries of some tremendous fashion achievements. Last year saw Chanel’s iconic J12 watch turn 20 years old, a whole two decades since the house revolutionised the codes of traditional watchmaking. As Chanel wasn’t able to mark the occasion properly on the J12’s actual birthday, it has carried on the celebrations into this year – with a brand new picture book published by Thames & Hudson.

Titled Eternal Instant, this coffee table book celebrates the story of the J12 watch, with a forward written by Nick Foulkes. From iconic campaigns featuring Claudia Schiffer, to close-ups of the J12’s attractive watch face, the book is a true homage to the sheer elegance the timepiece upholds today. The clock is ticking, get yours before the book completely sells out.

Photography courtesy of Chanel. The ‘Eternal Instant’ book is available to purchase here.