- Inside 10
Go Through the Keyhole at Italian Vogue
If you’ve ever wanted to roam free through the Italian Vogue offices, now is your chance. The fabled magazine is inviting everyone for a through-the-keyhole moment, when it throws open its doors – digitally, of course. Between April 12-18, you can log on and wander the hallowed hallways of Piazza Cardona, 5 and discover how the other half work. Forget ancient photocopiers, mouldy coffee cups and brutal strip lighting: Italians do it better.
Every April, in collaboration with the international furniture fair, Salone del Mobile, the Life In Vogue project invites designers to restyle the magazine’s working environment. But this year, with Salone Mobile postponed until September, due to Covid, and Italy in lockdown, the annual Italian Vogue office make-over is happening online.
A special Life In Vogue, digital platform allows you to explore six different incarnations created by designers; Vincent Darré, Luke Edward hall, Anna Karlin, Marion Mailaender, Nendo and Studiopepe. Unhindered by the limits of physical space, they used digital renderings of the offices to create their ideal 21st-century creative workplace.
Luke Edward Hall created a dream studio – a half garden, half tented room with cotton wool clouds and wild plants and flowers growing through the floorboards. Studiopepe created a meeting room based on the Temple of Apollo in Delphi, filled with celestial bodies, designed to promote dialogue and the exchange of ideas. Each space combines rendering of existing design objects with impossible IRL elements like a planetarium ceiling in the editor’s office.
“Life in Vogue 2021 is our tribute to Milan and its Salone. While waiting to reopen its doors to the international creative community as soon as possible, Milan cannot and must not lose its centrality. This project – which exploits the potential to reach an even broader public, given its digital and not physical nature – is our contribution to keeping the spotlight on the sector, precisely in the days when the Salone would have enlivened the city,” says Emanuele Farneti, Vogue Italia’s editor-in-chief. Log in and start exploring or book one of the guided tours with big names from the art and design world including artist Francesco Vezzoli and the critic Francesco Bonami.
You can explore ‘Life in Vogue April 12-18 here.