Courrèges Presents a Short Film for its New Fragrance ‘Slogan’
Since taking the reins at Courrèges just last year, Nicolas Di Felice has brought his own life to the legendary house. The designer’s history is far from ordinary. As a young designer, he worked under Nicolas Ghesquière at both Balenciaga and Louis Vuitton, as well at Dior when Raf Simons’ was at the helm.
After his inception into the Courrèges family, the designer has been hard at work to reintroduce the house’s codes to a new generation of Gen Z and millennial fashion lovers, including his first foray into fragrance.
Courrèges presents its latest scent, titled Slogan. Marked as the main perfume for the house, the label is bringing its olfactory experience forward. “I imagined little stories for each scent, with the ideas of names and colour codes. This one was the first one,” mentions the designer. The scent starts off with top notes of fresh juniper berries, heart notes of sleek white musk and base notes of earthy ambrox. “I am a big fan of [perfumer] Annick Menardo’s work and I love how she played with the contrast between the head and the bottom note which is more sensual and carnal.”
Accompanying the launch, Courrèges has unveiled a short film that depicts the meeting of couples as they re-discover each other under the light of a symbolic white flag. As characters wave the white flag in the air, couples simultaneously fall in love as radical and romantic emotions engulf the air, with moving bodies uniting. “We shot the film after my very first show for the house. It was a beautiful sunny day where the models and team ended up being friends,” says Di Felice. Prepare to catch all the feels.
Shop Courrèges’ ‘Slogan’ here.