Sportmax: Ready-to-wear SS17
Sportmax SS17 girls were shipwrecked on a Japanese island, searching for fabulous treasures. Gone fishing. Fish made their way in print onto dresses and as earrings, some fell from one earlobe almost...
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Sportmax is part of the Max Mara group. A younger sister to the main brand, if you will. Now, the addition of the word sport may make you nervous – but don’t fret – these are not clothes just for playing sport in. No, its more like sportswear inspired – day-to-day clothes for the young woman about town. Or just sitting still. We won’t judge.
Sportmax SS17 girls were shipwrecked on a Japanese island, searching for fabulous treasures. Gone fishing. Fish made their way in print onto dresses and as earrings, some fell from one earlobe almost...
We love tiles at Ten. We all have bathrooms, after all, and kitchens, unlike one fashion writer who, Carrie Bradshaw style, spends the kitchen cash on clothes rather than new, much-needed work...
“Juicy Citrus” was the phrase that jumped out of the Sportmax press notes, as a Fischerspooner soundtrack pounded hardcore, taking us all back to the forgotten glory days of East London...