Friday 22nd April

| BY 10 Magazine

A Closer Look At Gosha Rubchinskiy’s AW16 Collection

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You know when you want to run to the corner shop but you’ve only got on your pjs? Those ones from two Christmas’ ago that your auntie that isn’t really your auntie got you? Well, no longer do excursions to the supermarket have to be compromised with the need to change into public friendly attire. No, thanks to Gosha’s AW16 collection, as demonstrated here in this just released lookbook, we have a veritable catalogue of tracksuit-based outfits to choose from. As well as what is perhaps Russian version of a Crystal Palace scarf, which can be useful for face covering purposes. Noone needs to see you knee deep in the cheese aisle. Add the designer’s signature cyrillic script graphic braces and some round specs and you’ve transformed into your most beautiful Soviet self.

Rubchinskiy has cited multiple subcultural references including punks, skaters and skinheads reminiscent of the ones he said hung out at the TaMtAm (Saint Petersburg’s first independent music club) in the early 90s. This comes across very literally in the lookbook model’s hair. Or lack thereof. The lookbook’s release follows the announcement earlier this month that he will be presenting his SS17 collection at Florence’s biannual menswear trade show Pitti Uomo in June. “I wanted to do something unexpected,” said Rubchinskiy in an interview with The Business of Fashion. It also comes with news that Gosha will be creating a new film and book to accompany the collection. A Gosha of all trades, if you will.

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