Friday 15th January

| BY 10 Magazine

10 Things To Look Forward To At the AW21 Men’s Shows

Although we still may be mourning the last proper fashion month, which took place last February – yes, it was that long ago – there’s no time to me moping around, as a fresh batch of menswear fashions are just around the corner. Whilst some collections have already dropped (see our Martine Rose and Brunello Cucinelli write-ups), Milan Fashion Week men’s collections officially kick off today, followed by Paris Men’s Fashion Week next Tuesday. This season is mainly virtual – with the odd physical show set to take place in Milan – yet there’s plenty of fashion happenings for you to sink your teeth into. Here’s what to look forward to.

1. Zegna opens up proceedings

This afternoon, all the action kicks off in Milan with Ermenegildo Zegna, where Alessandro Sartori is set to debut his AW21 collection for the house. If Zegna’s last digital showcase was anything to go off, expect a film that is both carefully considered and bustling with some of the finest tailoring about.

2. Raf’s menswear debut at Prada

Whilst Miuccia Prada and Raf Simons’ first joint collection back in September had the entire industry in a state of frenzy, Raf fanboys – and trust us when we say there are flocks of them – have been holding out for the designer’s menswear debut for the brand. Taking place this Sunday at 1pm UK time, expect sheer URL pandemonium as we all witness fashion history in the making.

3. MFW mainstays

As always, there are plenty of Milan mainstays that are set to bring sheer star power this season, MSGM, Church’s and Fendi, included.


Dior AW20

4. Berluti kicks off Paris

The inaugural digitalised Paris Fashion Week saw Kris Van Assche tap ceramic artist Brian Rochefort for Berluti capsule of technicoloured tailoring laden with oil spills and textured finishings. Next Tuesday, the designer will show his first digitalised main-line collection for the house, watch the space.

5. Casablanca’s new venture

Casablanca’s Charaf Tajer has hinted at a huge new launch for the brand coming January 23. As to what exactly it entails, the designer’s lips are sealed. Keep an eye out.

6. Paul Smith to show menswear alone

After a mammoth 50th anniversary show this time last year, Paul Smith will show his mens- and womenswear collections separately for the first time since 2016, debuting his men’s collection on January 22.

7. The new classics

Over the last five years or so, PFW has birthed a slew of brands that are completely reshaping the world of menswear as we know it. Expect game-changing fashions from Botter, GMBH, Ludovic de Saint Sernin, Phipps and Boramy Viguier in the coming weeks.


Berluti AW20

8. What’s Kim Jones got up his sleeve?

As always, Kim Jones’ Dior men’s collection is set to be a knockout during the Paris shows. After last season’s spectacular offering, which saw the designer team up with Ghanian artist Amoako Boafo, who knows what Jones has up his sleeve this time around?

9. Wales Bonner in Paris, part two

Who cares about Emily in Paris, when Grace Wales Bonner is set to show her sophomore collection since joining the PFW schedule next Saturday.

10. The pinnacles of Paris

And of course, be prepared to be in awe of the immaculate fashions displayed by the likes of Loewe, Wooyoungmi, Hermès and Thom Browne, who are all showing this season.

Top image: Wooyoungmi. Photographs by Jason Lloyd-Evans. Milan Fashion Week Men’s autumn/winter 2021 is taking place from today, January 15, followed by PFW on January 19. Follow all the action via our Instagram stories at @10menmagazine.

@10menmagazine