Keep It In The Family: JLo Stars In The Latest Coach Campaign

After the year we’ve had, there’s nothing more vital than spending time with your family. It takes a global pandemic to realise those moments with your loved ones, that you previously mightn’t have offered a single thought to, are actually rather precious, indeed.

It’s this sacred family bonding that Coach set out to celebrate with its latest campaign, calling upon the help of actress, singer and full-time mum of two; Jennifer Lopez. Pictured with her own mother Guadalupe, who’s nickname is “Lupe”, as well as her children Max and Emme, Lopez can be seen serving up a delicious meal amidst a vast, green, rural landscape. JLo looks wholesome and motherly as she preps a salad, wearing a cosy beige sweater and yellow pencil skirt. Her two little ones keep calm and cool in their very own Coach leather jackets.

“At this moment, it feels important to re-examine our values,” says Coach creative director Stuart Vevers. “To me, fashion, at its best, has always been about community, creativity and building lasting relationships. I am proud to share stories with our Coach Family about the people that matter most in their lives – relationships that are authentic and timeless.”

The images are accompanied by a heartwarming video that shows the Lopez family caught up in dinner-table debates. “Baseball or videogames?” quizzes Lopez to her youngest, Max. “Miami or the Bronx?” he quickly fires back, as the four breaks out into fits of laughter. Nothing beats family time, ey?