Tuesday 4th February

| BY Paul Toner

Dunhill Shift into Top Gear with Their Latest Campaign

What does the modern man love? Fast cars? Ice-cold beers? How about some terrific tailoring and silky twin-sets? Dunhill are catering to most of the above with their SS20 campaign, alcohol excluded. In a statement accompanying the imagery, creative director Mark Weston expressed how Dunhill isn’t interested in dressing one type of man: “the history of the house is varied and storied,” he writes. “Alfred Dunhill himself was about change and innovation, with purposeful and multi-functional creations.”

Set in a garage in Mayfair’s Berkeley Square, the campaign looks to a time when Alfred Dunhill first fell in love with the automobile; radically transforming the structure of the brand in its formative years. Perched next to a chorus of impeccably designed sports cars comes a gang of lads clad in cracking Dunhill designs which, like the vehicles, are made with pristine precision and craftsmanship. Ace British cutting skills go hand-in-hand with a Japanese approach to volume as they create wrapped tailored offerings that carry sportswear sensibilities. As with any Dunhill campaign, there’s a focus on leather goods. Yet now, the brand’s staple is transferred to a pair of straight-legged trousers and some excellent culotte-style shorts. When it comes to man who wears Dunhill, it doesn’t really matter what car he drives or even what beer he drinks – he sure knows how to dress to impress.

Photographs by Jack Webb.