Tuesday 26th August

| BY 10Magazine

Ermenegildo Zegna Couture: The Shoe

You are a businessman. A successful one. You travel the world, all four corners of it, preferably by private jet, doing things businessmen do. You take meetings, give speeches, attend conferences, answer emails and talk on one of your seven phones. You never reply to voice mail. You simply don’t have the time. Because time is money and money is not made by listening to a message from some cold-calling so-and-so, because if they were worthy of your time you would have taken their call in their first place. And any precious time you have available, you would rather devote to yourself, preferably in the confines of the nearest Ermenegildo Zegna boutique. Nothing communicates that you are a businessman doing business work more effectively than an Ermenegildo Zegna suit, made to measure of course. You prefer your jackets double breasted and double vented, in navy or a pinstripe. Navy is rich. Navy is regal. Navy creates an aura of warmth where there is none. You are not warm. Navy creates an illusion. It lulls people into a false sense of security and then you pounce, like a panther on its prey, and make your kill. Navy is the key to your success. Navy and comfortable shoes. You’re rather partial to the offerings from Ermenegildo Zegna Couture. You’re fond of the Pilati sneaker, named for Ermenegildo Zegna’s creative director, Stefano Pilati. You like the contrast of the French calf leather and fabricated inserts, and you have to admit that you’ve always enjoyed a leather tassel. There’s something about a tassel that rather cracks the metaphorical and physical whip – two activities you have always enjoyed. The black demi boot in hornback alligator with elastic on the sides is perfect for when business takes you from the boardroom out into the wilderness. You’ve never been keen on the wilderness but business has changed since you began. Mixing business and pleasure no longer revolves around a three-martini lunch and an exotic dancer; it is now about you flying to some far-flung locale and shooting at something while negotiating the finer points of whatever deal you’re making. You pretend that you shot the alligator on your feet yourself. You find it helps you get exactly what you want, especially if negotiations become a little more difficult than anticipated. Your favourite shoe, though – the one you wear day in, day out – is the double-strap monk shoe with wing tip in French calfskin and Goodyear Flex Construction. You are told, when purchasing the shoe, that Goodyear Flex Construction is a labour-intensive technique, and the hand-applied cork insole adapts to the foot, granting unmatched comfort, freedom, breathability, lightness and thermal insulation. You also like the double strap. It makes the shoe feel more secure on the foot somehow. And the Velcro fastening. Well, it’s like being back at school. You always did like school.


By Natalie Dembinska